KORU · WHERE PRIVACY MEETS HUMANITYREAD THE INSIGHTS

ABOUT KORU · FOUNDER STORY

Where privacy
meets humanity

KORU was created by Sadie Yousefi to make complex systems more legible and connect law, technology and governance with the lives they affect.

I grew up in a small Yorkshire town where I learned to crave privacy early.

There were twitching curtains, familiar faces, and the quiet sense that someone always knew where you had been, who you were with, or what you were doing. At the time, I experienced that watchfulness as something I wanted to escape.

I wanted privacy. I wanted space. I wanted the freedom to exist without always feeling observed.

Years later, my understanding of privacy changed.

Through legal and human-rights work, including whistleblowing investigations and human-rights cases, I saw that privacy could mean far more than simply being left alone. It could mean safety. Dignity. Voice. Autonomy. The ability to decide what parts of your life belong to others and what should remain yours.

I also began to recognise something more complicated.

The surveillance of small-town life, however uncomfortable it sometimes felt, was rooted in human relationships and community. Digital surveillance is different. Information can be collected, copied, combined, inferred from, shared and retained by systems and organisations we may never see.

And once information begins to travel, it can become something very different from the moment that created it.

That question followed me throughout my career in privacy, governance and complex organisations.

Then, on an ordinary train journey from Leeds to London, I found myself wondering:

01How many different organisations are collecting information about me right now?

02Where did that information go next?

03Who else might receive it?

04What could be connected to it?

05How long might it remain?

06What version of me could eventually be constructed from all those separate moments?

And I realised something that stayed with me:

Even for someone working in privacy and governance, it was remarkably difficult to see my own data journey.

If the systems around an ordinary journey are difficult for someone inside the field to understand, what does meaningful transparency look like for everyone else?

KORU grew from that question. It began as an attempt to make the invisible more visible.

Not because data collection is inherently wrong. Technology can make our lives easier, safer, more connected and more creative. The harder question is what happens after the useful moment.

WHAT MAY TRAVEL

A useful moment can leave a complicated trail

A coffee purchase can become a preference

A location point can become a pattern

A job application can become a score

A conversation with an AI system can become memory, inference or action

THE PRACTICE

Law is important. It is not the whole system.

My work sits at the intersection of law, technology, privacy, information governance, AI governance and human behaviour.

I am interested not only in what a rule requires, but in what must exist inside an organisation for that rule to become real: clear purposes, appropriate permissions, technical controls, accountable decision-making, evidence, and systems designed so that human rights do not disappear somewhere between policy and architecture.

Because the instruction is not always the control. Because a compliant-looking interface does not necessarily create meaningful understanding. And because feeling safe is not the same as being safe.

THE KORU COMMITMENT

KORU is an attempt to explore those spaces with care

To make complex systems more legible. To connect law with lived experience. To help organisations build technology that is useful and innovative without losing sight of the people inside it.

That is where KORU lives.

Where privacy meets humanity

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See the thinking in progress

The Insights section gives KORU’s ideas a visible author, date and provenance. It begins small and can grow deliberately.

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